We might not share them everyone we meet but we have high expectations for ourselves. Not talking goals, that’s just something you write down and abandon at the first sign of accountability. It’s the call you hear everyday that gets you moving and working hard towards who you really want to be.

Early mornings, stuffed gym bags, pre-workout dry scoops, jam sessions in the car before a good lift or a long run. We love it. But it’s all for something bigger.

The call that we’re meant for more and can do more. We know we can build it before anyone else does because we have the vision that they don’t see. It’s that dream everyone always talks about. It seems like a lost cause these days but it’s still worth chasing.

Having ambition is important. It anchors us in being more disciplined, accountable and gives us purpose. The more I shared my vision for this brand, the more people opened up and shared what they wanted to do in their lives. It is achievable. There is no difference in the people you look up to or aspire to be and you. They just took the step that you haven’t taken yet.

This is how we get started on that vision.

It’s built from within. "Something From Nothing”